User Experience Strategist, Consultant, Researcher.
CV
Professional Summary
I am an user experience and product consultant with 15+ years background in creating digital customer experiences. Managed direct and matrixed teams consisting of engineers, designers, product management and other functions. I also have a strong entrepreneurial background; founded both a consulting company and a product company.
I specialize in UX/CX, user research, branding and overall conceptual thinking.
Key Qualifications
UX/CX | UX strategy | UX Management | Digital Products | Design Systems | Service Design | DesignOps
Selected Projects
Skills
Product Management Design Systems Design Thinking Branding
Information Architecture Personas User Flows User Journey Maps
Wireframing Rapid Prototyping User Experience Design Mobile Design Heuristic Evaluation Usability Testing A/B Testing Task Analysis Competitive Analysis Stakeholder interviews Usability Audits
01/2019 - 01/2021
Unified Design System for a German Specialized Publisher
Designing a unified digital user experience for six different brands for one of Germanys most renowned specialist publishing houses.
My role:
- Project lead
- User Experience Design
- Lead Style Guide / Design System
07/2018 – 06/2020
Google Digital News Initiative Project in Austria
Invention of a new digital service for one of Austria’s biggest publishing houses to gain first-party user data for advertisers, drive signups and increase user engagement.
My role:
- Product Concept & Project Lead
- User Experience Design
- UX strategy
05/2019 – 06/2019
UX Assessment of website builders in Denmark and Isreal
Evaluation of the overall user experience for two website builder companies as part of a M&A process.
My role:
- UX Audit lead
- Usability analysis, Stakeholder interviews, SEQ
- Audit report
05/2017 – 11/2018
Digital Newspaper in Luxembourg
Creating a new “digital-only” multichannel news offering designed mainly for expats working in Luxembourg.
My role:
- Product Concept & Project Lead
- Branding
- User Experience Design
07/2014 – 10/2015
Insurance Broker Portal in the Netherlands
Creating a new digital broker portal for a leading Dutch insurance company.
My role:
- Service Design
- User Experience & Content Strategy
- UX research
Work Experience
09/2006 - 01/2021
Sternwald Group
User Experience Strategist, Division Manager
10/2004 - 08/2006
The Guide Company AG
Business Development & Marketing Manager
09/2000 - 09/2004
DAM Group GmbH
Marketing Manager
01/2000 - 09/2000
Opentext Inc.
Marketing Assistant
Education
2001-2004
Baden-Wuerttemberg Cooperative State University
Bachelor of Arts (BA), International Marketing
Tools
Figma Invision Miro Lucidchart
Maze Google Analytics Mixpanel
Intercom Mailchimp Unbounce
Interests
Golf Yoga Food
Traveling Running Design